Why Reviews are Important?
When your potential consumers are browsing through the products and services, where do you think they are doing their research? When they discover your business, what would they hear about you? People are reading and writing reviews more than ever before. You can easily find reviews on the forums, blogs, and other social media platforms. Reviews is one of the factors that impact purchase decisions.
Many of us are relying on these reviews as a form of evidence that your business is trustworthy. We read through other users' honest and candid comments of their experiences. It's one of the ways which consumers can learn more about the businesses and its offering. By having good reviews, businesses can build trust with people.
Businesses do not need to fear negative reviews too. The presence of these comments adds a level of authenticity. Moreover, negative reviews may push consumers to find a product that best fits them. For example, if a review states that the cleansing form is not suited for people with oily skin, that comment will push people with oily skin to other products. However, this comment is irrelevant to people with dry or normal skin.
All in all, reviews are important because people depend on them to make a purchase decision and businesses rely on them to boost conversion rate.
x, Esther
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